Discovering Rare Beauty’s True to Myself Foundation: A New Era in Makeup

With the rise in popularity of matte foundations, Rare Beauty is set to make waves in the beauty industry with the launch of its True to Myself Natural Matte Longwear Foundation ($38) on April 2. As interest in matte makeup continues to grow—searches for matte options have surged by 129% year-over-year—Selena Gomez, the founder, sheds light on the creative journey behind this innovative product.

What Makes This Foundation Stand Out?

While many foundations vie for our attention, Rare Beauty’s unique formula stands out by combining three functions: it primes, sets, and provides medium-to-full buildable coverage. This multifunctional approach is not only convenient for users but also highlights the brand’s commitment to accessibility, featuring packaging that caters to those with limited dexterity. Gomez explains, “Our goal is that all of our products are easy to open and accessible,” emphasizing that thoughtful design is crucial to the launch.

The foundation’s bottle features a distinctive design that eliminates the need for a cap, relying instead on a larger push-button pump that can be activated with two fingers. This attention to detail ensures that users can draw the perfect amount of product with ease. Kim also mentions that insights gained from fragrance bottle design and consultations with hand therapists informed these choices.

Application Tips and Techniques

Alongside the foundation, Rare Beauty is launching the Soft Touch Makeup Blending Sponge ($15) on the same day, available in 48 shades. This foundation can be applied effortlessly using a brush, sponge, or fingers—allowing for a versatile application experience. Kim, who prefers a hands-on approach, typically starts with her fingers and follows up with a brush or sponge for a flawless finish. Gomez adopts a similar strategy, applying the foundation “everywhere” and then blending for an even look.

For those looking to customize their coverage, using a damp sponge will yield a lighter finish, while the brush lends itself to more full coverage.

A Response to Customer Needs

So, why the focus on matte now? The growing demand from customers has played a vital role. “We were listening to what our customers wanted,” Gomez notes. After three years in development, it’s clear that the brand is committed to meeting modern beauty needs.

Personal Touch: Gomez’s Experience with the Foundation

Gomez has had the opportunity to wear this foundation for over a year, even on her wedding day—an experience she describes as magical. The foundation has become her go-to, giving her confidence in both significant moments and everyday life. “I felt so excited when people complimented my skin,” she shares, noting that the product has helped her feel more confident dealing with imperfections.

Conclusion: Where to Get It

Rare Beauty’s True to Myself Natural Matte Longwear Foundation and Soft Touch Makeup Blending Sponge will be available for purchase on the Sephora app starting April 1, with a full launch on April 2 at Sephora stores and online. If you’re looking for a foundation that combines innovation with a community-focused approach, this launch is definitely one to check out.

Embrace your beauty with confidence and explore the options Rare Beauty has crafted just for you!