Spadel has made a strategic investment in the UK beverage company Living Things through its venture capital arm, The Source Ventures. This funding round aims to expedite the company’s growth in the competitive beverage landscape.
Founded just over two years ago, Living Things is positioned in the burgeoning gut-health soda market. Their products are crafted and produced in the UK, featuring lightly carbonated beverages that are low in calories, high in fiber, and enriched with prebiotics and probiotics. Each offering contains fewer than 13 kcal per 100 ml, packaged in fully recyclable cans.
“Tasting good and doing good don’t have to be in conflict,” states Jonathan Relph, the founder of Living Things, who co-founded the company with Ben Vear. “Today’s consumers desire soft drinks that not only taste delightful but also deliver tangible health benefits and adhere to environmental consciousness. With Living Things, we’ve established a new class of soda that achieves all three.”
The brand has experienced rapid growth across retail and foodservice sectors, with distribution nearing 25,000 outlets. Major UK retailers like Tesco, Waitrose, and Boots, in addition to cafés and delis, are now offering their products. The flavour lineup includes Raspberry and Pomegranate, Peach and Blood Orange, Lemon and Ginger, Watermelon and Lime, and Rhubarb and Apple.
The investment underscores the increasing popularity of functional soft drinks. The gut-health soda category has witnessed significant growth in the United States and is now making strides in Europe as consumers become more aware of the importance of fiber intake and digestive health.
Funds raised from this financing round will be allocated towards international expansion, marketing initiatives, recruitment, and scaling operations. Living Things aims to strengthen its presence in the European market in the medium term.
Key Takeaways
- Spadel invests in Living Things to fuel its growth.
- Living Things specializes in gut-health sodas, made in the UK.
- Products are low in calories and contain beneficial prebiotics and probiotics.
- Distribution includes major retailers and over 25,000 outlets across the UK.
- The brand is poised for expansion in the European market.
- Investment reflects rising consumer interest in functional beverages.
FAQ
What are gut-health sodas?
Gut-health sodas are beverages that are formulated with ingredients that support digestive health, such as prebiotics and probiotics.
How many flavors does Living Things offer?
Living Things currently offers a variety of flavors including Raspberry and Pomegranate, Peach and Blood Orange, Lemon and Ginger, Watermelon and Lime, and Rhubarb and Apple.
What is the calorie content of Living Things sodas?
Each product contains fewer than 13 kcal per 100 ml.
Where can I purchase Living Things products?
Living Things products are available at major retailers in the UK and through various cafés and delis.
What is the focus of Living Things moving forward?
The company aims to expand its market presence in Europe while enhancing its marketing and operational capabilities.
