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Mel Robbins has inspired millions with her “Let Them Theory,” as well as her bestselling book on the subject. Now, the motivational speaker and podcast host aims to empower individuals to enhance their health as well.
Robbins has introduced Pure Genius Protein, a convenient protein shot designed for those on the move. Initially revealed in January, this innovative brand is now available at Target stores across the nation and can also be purchased online at Target.com.
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Pure Genius Liquid Protein Shot – Blueberry Lemonade
Target offers a four-pack of these liquid protein shots for $16.
Offered in travel-friendly 3.38 oz. bottles, Pure Genius Protein boasts 23 grams of protein in three delightful flavors: Strawberry Guava, Blueberry Lemonade, and Pineapple. Each shot contains 100 calories, with zero sugar and free from artificial flavors, dyes, or sweeteners.
Robbins explains that her transition from corporate leaders to consumer packaged goods isn’t entirely surprising. Her overarching goal has always been to help people improve their self-esteem. The host of the “Mel Robbins Podcast” adds that after years of listening to experts on her show stressing the importance of protein for strength, healthy aging, hormone balance, energy, and weight management, she felt compelled to create a product to simplify daily protein intake.
While there are numerous protein products on the market, including those associated with celebrities such as Jennifer Aniston’s Vital Proteins and Venus Williams’ Happy Viking, Robbins maintains that she isn’t merely riding the wellness trend.
“This isn’t about following a fad,” Robbins stated in a press release about the launch. “It’s about making it easier for individuals, especially women, to prioritize their health. If you’re busy caring for others, you might overlook your own well-being.”
Although she is not a medical professional—having trained as a lawyer—Robbins developed Pure Genius Protein in collaboration with a team of esteemed medical, scientific, and nutritional experts. The brand highlights Robbins’ reputation for transforming research into practical tools that individuals can start using immediately. Pure Genius Protein, they assert, follows the same philosophy: straightforward, science-driven, and beneficial.
Following its official launch just four months ago, Pure Genius Protein has expanded significantly, achieving over one million dollars in sales. The partnership with Target solidifies its presence in the competitive functional beverage market.
“My goal with Pure Genius Protein is to simplify healthy living for everyone, and I am particularly excited about its availability at Target, as it increases accessibility,” Robbins expressed. “I’m thrilled it’s accessible to millions of shoppers in a familiar location. This marks a significant milestone for our brand in offering better food options to a broader audience across the country.”
Robbins hopes her protein shots will leave a lasting legacy, similar to her books. “Pure Genius Protein enables people to take better care of themselves and safeguard their futures,” she concluded.
