Operto has unveiled GEO Consultant, the first complimentary AI visibility tool specifically crafted for the hotel industry. This pioneering tool enables hotels to understand their representation on generative AI platforms like ChatGPT and Gemini, providing actionable insights to enhance their discoverability and boost direct bookings.
GEO Consultant is unique in its ability to help hotels evaluate their presence within AI-driven travel recommendations. By simply entering their website and specifying certain prompts, hotels receive a visibility rating, or GEO score, along with practical steps to elevate their online presence. This tool distinguishes whether a hotel’s visibility stems from its official website or from third-party platforms such as Online Travel Agencies (OTAs).
Tim Major, CEO of Operto, highlighted the significance of this innovation: “Hotels are already appearing in AI-generated travel recommendations, yet most are unaware of what is being said about them or what factors are influencing those results. This poses a problem as it represents an emerging layer of distribution. Operto’s GEO Consultant empowers hotels to view this for themselves, comprehend the drivers of their visibility, and implement clear recommendations to enhance their representation.”
As conversational AI becomes increasingly integral to travel research, GEO Consultant equips hotels with a crucial resource to monitor and influence their visibility in AI responses. This initiative is part of Operto’s Distribution AI team within Operto ONE, designed to assist independent hotels in understanding their online footprint, protecting their brand, and increasing direct bookings. For further information, visit www.operto.com/operto-one.
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