Hip Pop, a brand known for its gut-friendly soft drinks, is gearing up to unveil two co-branded cans in partnership with DC Studios’ eagerly awaited film ‘Supergirl,’ arriving in theaters this summer from Warner Bros. Pictures. This collaboration aligns perfectly with the arrival of warmer days, offering refreshing options for those looking to quench their thirst healthily.
Just in time for the sunny spring season, Hip Pop is introducing its limited-edition, gut-friendly Yellow Sun Lemonade, crafted from real zesty lemon juice, with no added sugar or sweeteners and high fiber content.
Alongside the Yellow Sun Lemonade, fans can also look forward to limited-edition co-branded cans of the brand’s best-selling Berries and Cherries flavor.
Hip Pop’s range of low-calorie, high-fiber beverages is formulated with real fruit to promote gut health. Unlike traditional sodas, which are typically loaded with sugar and artificial ingredients, Hip Pop provides a guilt-free alternative that satisfies cravings without compromising on health.
This launch aims to inspire drinkers to unleash their inner strength, coinciding with the June 2026 release of ‘Supergirl,’ which features a storyline where Kara Zor-El, aka Supergirl, faces a relentless foe while embarking on an unlikely journey for vengeance and justice.
The functional drink market is on a remarkable upward trajectory, representing just 1% of the total UK soft drinks category but contributing a significant 10% to its growth (Nielsen Total Coverage, 52 w/e Dec 2025). Award-winning Hip Pop is leading this movement, having achieved double growth for three consecutive years up to 2025.
As more consumers shift towards healthier alternative soft drinks instead of sugar-laden options, Hip Pop’s Yellow Sun Lemonade is poised to be the ideal choice for health-conscious individuals enjoying sunny days outdoors.
Consumer availability: Hip Pop x Supergirl’s limited-edition cans will be available for order starting March 30, 2026, at drinkhippop.com and TikTok Shop for £20 for a pack of 12 cans.
Key Takeaways
- Hip Pop is launching two co-branded cans in collaboration with ‘Supergirl’ this summer.
- The limited-edition Yellow Sun Lemonade contains real lemon juice, no added sugar, and is high in fiber.
- Also included is a co-branded version of their popular Berries and Cherries flavor.
- Hip Pop’s drinks serve as healthier alternatives to traditional sodas.
- The functional drink market continues to grow, with Hip Pop at the forefront.
- The cans can be ordered starting March 30, 2026, for £20 for 12 cans.
FAQ
What flavors will be available in the Hip Pop x Supergirl collaboration?
The collaboration features the new Yellow Sun Lemonade and a co-branded Berries and Cherries flavor.
When can consumers purchase the limited-edition cans?
The limited-edition cans will be available for order starting March 30, 2026.
Where can I buy Hip Pop x Supergirl cans?
You can order the cans from drinkhippop.com and TikTok Shop.
What makes Hip Pop’s drinks special?
Hip Pop’s drinks are made with real fruit, high in fiber, and free from added sugars and sweeteners, making them a healthier choice compared to conventional sodas.
What is the primary focus of the ‘Supergirl’ movie?
The film follows Kara Zor-El as she confronts a dangerous adversary while embarking on a journey of revenge and justice.
In conclusion, Hip Pop’s innovative offerings align perfectly with the rising demand for healthier beverage options. Their collaboration with ‘Supergirl’ not only brings exciting new flavors to the market but also promotes wellness and enjoyment as we embrace the sunny days ahead.
