In the world of beauty, the allure of playful, whimsical makeup can’t be overlooked. A few strategically placed stick-on gems, a hint of glitter, and perhaps a dash of shimmer can completely transform a look. This fun approach isn’t just for kids anymore; even celebrities like Margot Robbie demonstrate how such techniques can revive a classic style and inject a youthful spirit into adult beauty routines.
In a recent promotional still from the film Wuthering Heights, Margot Robbie, playing the character Cathy, showcases a fresh take on makeup with sparkling accents beneath her eyes and on her cheeks. This sneak peek, highlighted by Allure, points to an exciting aesthetic in the film, which is set to be released on February 13.
According to Siân Miller, the film’s hair and makeup designer, the gem-laden look is inspired by the opulent set design that evokes a particular ambiance. During a pivotal dinner scene, Cathy grapples with emotional tension between her husband Edgar and her old love Heathcliff. The gems reflect not only the setting’s silver accents but also the underlying feelings in this dramatic moment.
Miller explains, “The production design features silver-panelled walls adorned with beads that resemble droplets of perspiration. I wanted Cathy’s makeup to mirror this, capturing the essence of the intense atmosphere.” In experimenting with different designs, the makeup team eventually chose clear gems that added a subtle yet striking touch.
The creativity doesn’t stop there. In another look, Robbie sports shimmering silver eyeshadow complemented by a bold blue star at the corner of her eye. “This playful approach is part of a broader trend,” notes Miller. “The desire to adorn ourselves has persisted through generations, making face and eye makeup a source of fascination.”
These vibrant aesthetics contrast sharply with the film’s dark narrative, adding an element of youthfulness that aligns with current fashion trends on social media. The resurgence in nostalgic beauty trends, especially those reminiscent of the early 2000s, has sparked a movement among millennials and Gen Z to revisit and reinterpret childlike, maximalist makeup styles.
Sydney Sweeney in ‘Euphoria’ and Margot Robbie in ‘Wuthering Heights’ are both embracing the same beauty trend (HBO/Warner Bros)
Another example of this fun trend appears in Netflix’s romcom People We Meet On Vacation, where characters also experiment with vibrant and imaginative makeup choices. These playful styles are being embraced widespread, thanks in part to series like Euphoria, which has carved out a significant space in the beauty conversation due to its unconventional aesthetic and Y2K influences.
As nostalgia fuels a demand for self-expression through beauty, the time is ripe for embracing creativity amid life’s chaos. This trend stands in stark contrast to the previously reigning “clean girl aesthetic,” which favored minimalism. Instead, we are seeing a return to bold, vibrant choices that prioritize fun.
With Euphoria set to return, along with eye-catching looks from Wuthering Heights and other notable productions, the playful makeup trend is on course to dominate the upcoming summer. However, careful application is key to achieving a polished look rather than resembling a child playing with crayons. “Pairing bold looks with minimal skin tone enhances the modern vibe,” advises makeup artist Amalie Russell. “Whether it’s glittery accents or uniquely placed color, just own your style.”
There’s a wealth of brands catering to this artistic approach; for instance, consider Victoria Beckham’s innovative eyeshadow sticks or the vibrant liquid eyeshadows from Violette_FR. “Textures and expression should take precedence over perfection,” emphasizes makeup artist Poppy Tallulah. “Aim for glossy finishes and unexpected placements.”
Now that you’re equipped with style tips, you can unleash your inner teenager and explore new makeup possibilities. Just remember to channel your creativity while keeping it chic and intentional.
