Nextdoor’s Treat Map Returns for 14th Year
Nextdoor’s annual Treat Map is back for its 14th year, allowing neighbors in the U.S., U.K., and Canada to pin homes that hand out treats and local Halloween events from October 8 to October 31, 2026. In the U.S., the map is sponsored by Reese’s.
Key Details
- Duration: October 8 to October 31, 2026
- Pins: Users can select from home or local-spot pins, filtering options available for non-food treats, pet treats, and early-opening homes.
- Sponsorship: Reese’s highlights its “Trick-or-Treatiest Street in America” initiative, showcasing top 150 streets known for their Halloween spirit.
What’s New This Year
- Pin Types: First-time differentiation between home pins and local event pins, with tags to describe offerings.
- Filters: Users can restrict views based on specific treat types.
- Community Engagement: The map is populated by neighbor-contributed information, adding a community aspect to the feature.
Data and Participation
Nextdoor has clarified that the map does not collect detailed location data beyond user-provided pins, ensuring privacy. There’s no moderation process for pin details, and participation metrics haven’t been disclosed.
Broader Context
Nextdoor recently introduced its Neighborhood Intelligence tool for neighborhood-level advertising, which is separate from the Treat Map’s community-oriented approach. The company has over 110 million verified users, though weekly active users stand at 22.3 million.
Implications for Marketers
The Treat Map blends community utility with brand sponsorship, creating a space where neighbor-generated content meets corporate promotion. However, the effectiveness of this sponsorship and participation levels remain unclear.
Timeline of Events
- October 1, 2024: Nextdoor marks the Treat Map as a 12-year tradition.
- October 8, 2026: Announcement releasing pins in all participating countries.
- October 31, 2026: Closing date for pin submissions.
Summary: The Treat Map serves as a tool for community engagement during Halloween by allowing residents to easily find and share trick-or-treat locations, supported by the Reese’s brand to enhance the festive spirit and local festivities.
