Rising costs and inflation are challenging households and businesses in Central Florida, particularly restaurants in Volusia County. Eric Jackson, the owner of Stoked Poke, which has expanded from a food truck to two brick-and-mortar locations, cites community support as a key motivator. However, he notes that economic difficulties are affecting patrons’ ability to dine out.
To manage expenses, Jackson leverages his food truck and catering services. Despite the challenges, Keith Norden, President and CEO of Team Volusia, suggests that the county offers opportunities for new businesses, thanks to its favorable geographic location, available resources, and affordability compared to other areas.
Florida’s business climate, with low taxes and supportive infrastructure, further boosts its attractiveness. Jackson remains hopeful about the future of his business, wishing for a decrease in prices to benefit both his employees and operations.
