Jordan Brand is celebrating the 30th anniversary of Space Jam with a new footwear and apparel collection, a campaign titled “Greatness Is Never Out of Reach,” and a six-part mini-documentary series called Space Jam: Beyond the Jam. The campaign is meant to resonate with today’s youth while honoring the legacy of the original film.
Key Highlights:
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Footwear Collection: The collection features five new designs of the Air Jordan 11, including:
- Air Jordan 11 Retro OG: A replica of the original from the film with luxurious details.
- Air Jordan 11 “Magic Ball”: A women’s design inspired by a key film moment, featuring a color-shifting upper.
- Air Jordan 11 “Green Screen”: An all-green shoe aimed at creators, symbolizing limitless possibilities.
- Air Jordan 11 Baseball & Football Cleats: Designed for sports, incorporating elements from the original sneaker.
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Apparel Collection: The line includes men’s, women’s, and kids’ clothing, such as:
- A varsity jacket with retro patches and graphics.
- A Lola Bunny long-sleeve jersey.
- Hoodies and graphic tees that integrate original film elements.
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Campaign Message: The “Greatness Is Never Out of Reach” campaign features notable athletes and artists, emphasizing that greatness can be achieved by anyone.
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Mini-Documentary Series: Space Jam: Beyond the Jam will share behind-the-scenes stories and insights, celebrating the film’s cultural impact.
Availability:
The collection will launch on November 5 at jordan.com and select retailers.
This initiative reflects Jordan Brand’s commitment to inspiring the next generation while paying homage to its rich heritage in basketball, entertainment, and culture.
