Banijay Rights Expands Licensing, Merchandising, and Gaming Divisions
Banijay Rights has broadened its Licensing & Merchandising and Gaming & Gambling divisions following its merger with All3Media International. This new structure was revealed ahead of Brand Licensing Europe (BLE) and will manage strategies for licensing, merchandising, and gaming across the expanded portfolio.
Leadership Appointments
- David Christopher has been appointed as Group Director for Licensing and Merchandising, overseeing a team from London. He will be supported by:
- Leila Loumi and Jason Easy as SVP Global Licensing. Loumi joined in 2024, while Easy steps up after three years at All3Media International.
- Claire Morgan continues as VP Brand Management, a role she has held since 2025.
Gaming & Gambling Division
- Mark Woollard, who has been with Endemol Games since 2013, will lead the Gaming & Gambling division as SVP. He has held various senior roles across the Banijay group.
- Andreas Demetriou, with Banijay Rights for three years, will serve as Sales Manager under Woollard.
The new teams will explore commercial opportunities for Banijay Rights’ properties, including “Peaky Blinders,” “The Traitors,” and “MasterChef,” aiming to increase off-screen revenues. Banijay Rights is showcasing its offerings at BLE on Stand A194 until October 8.
