Mastercard has partnered with Tamatem, a leading mobile games publisher in MENA, to enhance in-app gaming experiences across the Middle East and Africa. This collaboration will integrate Mastercard Gateway as the payment processing solution for Tamatem Plus, Tamatem’s digital commerce platform, in over 13 markets, starting with Saudi Arabia and the UAE.
The gaming market in MENA is projected to grow to approximately $7.1 billion by 2025, with increasing demand for seamless gaming experiences. The partnership aims to deliver secure payment solutions, improving the checkout experience for gamers and enabling game publishers to foster stronger relationships with consumers.
Mastercard Gateway provides a comprehensive payment platform that facilitates secure transactions through various channels, including online and mobile. With features like fraud protection and tokenization, this integration is expected to help businesses in the region operate more effectively.
Both Mastercard and Tamatem leaders expressed their enthusiasm for this collaboration, emphasizing its significance in making gaming experiences more accessible and secure for players across the MENA region. Tamatem Plus will allow users to make purchases via localized storefronts and diverse payment methods, thereby streamlining the gaming payment landscape.
