Mastering Makeup for a Midwest Winter: A Practical Waterproof Guide
Living in the Midwest comes with its own set of challenges, especially when the weather can be unpredictably cold and emotionally charged. Often, this can lead to blurry vision due to watery eyes, making it essential to have makeup that withstands the elements. With the right waterproof products and application techniques, you can maintain your look no matter the situation. Here’s a comprehensive guide to creating a long-lasting waterproof makeup routine.

Image credit: Sophia Vilensky
The Importance of Waterproof Makeup
Waterproof makeup is not just a luxury; it’s a necessity for anyone wanting their makeup to endure cold weather and emotional moments. This guide will highlight essential products for a waterproof makeup routine that includes eyeshadow, eyeliner, and mascara designed specifically for tough conditions.
The Prep: Priming for Success
To ensure your eyeshadow stays intact through tears and wind, applying a good primer is crucial. A reliable primer will create a base, allowing your eyeshadow to adhere better and remain vibrant throughout the day.
Recommendation: Too Faced Shadow Insurance 24-Hour Eyeshadow Primer is a fantastic option that not only preps your eyelids but also keeps pigment locked in for over 24 hours.

The Shadow: Choose the Right Formula
Eyeshadow can be tricky, especially if you prefer quick applications. Cream eyeshadows or shadow sticks are often easiest to use and apply. They also require minimal blending, making them perfect for a waterproof routine.
Recommendation: Victoria Beckham Beauty EyeWear Longwear Shadow Stick comes in several shades and is user-friendly for everyday looks.

The Liner: Lock It Down
Today’s eyeliner options give you flexibility in achieving your desired look. Whether you prefer a sharp wing or a smudged effect, there are waterproof versions that hold up against moisture.
Recommendation: Kosas Soulgazer Intensifying Waterproof Gel Eyeliner is available in multiple shades, ensuring you can match it to your look throughout the day.

The Mascara: A Must-Have
Mascara is often the biggest challenge when it comes to watery eyes. Applying the right waterproof formula can prevent smudging and running.
Recommendation: Lancôme Lash Idôle Lash-Lifting Waterproof Volumizing Mascara provides volume without clumping, ensuring a polished look.

The Removal: End of Day Care
Removing waterproof makeup can be just as challenging as applying it, particularly after a long day. A good makeup remover makes this process seamless.
Recommendation: Lancôme Bi-Facil Double-Action Eye Makeup Remover is known for its double-action formula that efficiently dissolves even the toughest waterproof makeup.

Conclusion
With the right waterproof products and techniques, anyone can navigate the unpredictable Midwest winters without sacrificing their look. Incorporate these essentials into your makeup routine to ensure you stay fresh and fabulous, no matter the weather or emotional rollercoaster that comes your way. Whether it’s tears from the cold air or emotional moments, you can rest assured that your makeup will hold strong, allowing you to face the day confidently.