MIPCOM Preparations: V10 Entertainment Expands Team
Key Hires and Strategic Moves
As MIPCOM approaches, distributors are gearing up for the event. L.A.-based V10 Entertainment is enhancing its presence by adding three seasoned professionals: Michelle Payne, Matt Vassallo, and Poh Lin Ho. They will be joining V10 as strategic partners during the TV content confab in Cannes.
Profiles of New Executives
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Michelle Payne: Operating from London, she will lead sales in EMEA. With extensive experience, Payne previously served as a consultant for Fox’s international distribution arm and was a Senior VP at ViacomCBS, focusing on EMEA sales.
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Matt Vassallo: From L.A., Vassallo has 15 years in TV distribution and was previously Head of Series Acquisitions & Distribution Strategy at Amazon MGM Studios. His role involved acquiring series and creating distribution strategies.
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Poh Lin Ho: Ho has over 35 years in the media sector, primarily in acquisition and syndication. Formerly CEO at Vision Plus Entertainment, she has transitioned to independent operation.
V10’s Content Lineup and Strategy
V10 Entertainment will showcase titles such as America’s Funniest Home Videos, Hooligans: The ARCH Racing Project, and live MotoAmerica races at MIPCOM. Co-Heads of Global Licensing and Distribution, Samantha Cooper and Josh Vodnoy, are leading the sales operations, emphasizing the need for top talent to navigate local markets effectively.
Cooper stated, “As V10 continues to expand its footprint across every major market, we’re bringing on world-class executives who understand the nuances of local audiences and platforms.” This strategic expansion aims to enhance their flagship properties’ reach while exploring new territories.
Future Goals
Vodnoy noted that these new hires will accelerate V10’s efforts leading to MIPCOM, focusing on maximizing IP reach internationally and establishing significant content opportunities across key markets.
Founded in 2022, V10 encompasses companies including Venture 10 Studio Group and Vin Di Bona Productions, managing a library of over 3.1 million digital assets and producing 250+ hours of content annually for various platforms.
In April 2022, V10 also acquired Towerhouse, specializing in digital rights management and production.
