Booking.com Launches ‘Scene Set Hai’ Festive Campaign to Encourage Holiday Planning
Mumbai: Booking.com has unveiled a new festive campaign named ‘Scene Set Hai’, focusing on inspiring Indian families to plan both domestic and international trips during the festive season.
Campaign Highlights
- Discounts: Travellers can enjoy discounts of 15% or more on participating properties, available for bookings made via the Booking.com app and website from September 28 to November 9, 2026, for stays from October 1, 2026, to January 7, 2027.
- Theme: Built around the Indian phrase ‘Scene Set Hai’, the campaign emphasizes the ease of having organized travel plans. It showcases how Booking.com simplifies the process from searching for accommodation to accessing flexible options and festive deals.
Family-Centric Travel
- Cultural Focus: The campaign’s promotional film explores family travel experiences in locations like Rajasthan, Kerala, and Goa, highlighting heritage stays, traditional houseboats, and beach villas. It promotes the idea of multi-generational travel and family gatherings during festive times.
- Insights: According to Booking.com’s Travel Trends 2026 research, 89% of Indian travellers prioritize spending quality time with family when planning trips. Notably, 56% plan to travel with their immediate family, while 30% intend to include extended family.
Technological Integration
- AI Usage: The research indicates that 95% of family travellers and 94% of multi-generational groups are likely to utilize AI tools for itinerary planning, showcasing a tech-savvy approach to travel.
Social Connections
- Reconnecting with Loved Ones: Travel is increasingly seen as a means to strengthen personal connections, with 43% of Indian travellers planning trips specifically to visit friends or relatives.
Participating Properties
The campaign includes diverse hospitality brands such as Accor, Elivaas, Lemon Tree Hotels, Radisson Hotels, SaffronStays, StayVista, The Lalit, WelcomHeritage Hotels, and Wyndham Hotels, enhancing access to festive accommodations.
Conclusion
Through the ‘Scene Set Hai’ campaign, Booking.com aims to make festive family getaways seamless and enjoyable, reinforcing travel as a treasured way to foster connections and stories among loved ones.
