The Entertainment & Content and Cultural Catalyst Results Are In!
Posted on October 3, 2026, at 6:03 am by Adam Shaw
Highlights:
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Gold and Bronze Winners:
TBWA\HAKUHODO Inc., Tokyo, clinched a Gold and a Bronze for the Tokyo Metropolitan Government’s ‘Cheer Signs’. -
Silver Award:
The ‘HVL by MCK, 360º Shot on iPhone’, created with TBWA\Media Arts Lab Singapore, received a Silver award. -
Finalist Feature:
Wolf BKK’s campaign for KFC Thailand, ‘The Kaprao Criminals’ was also recognized as a finalist.
Jury Insights:
The Jury President was Geoff Edwards, Managing Director, Creative at GALE.
Award Overview:
- The Entertainment & Content segment honors storytelling that transcends traditional marketing, showcasing creative work that audiences engage with on its own terms.
- A total of 1 Grand LIA, 3 Gold, 4 Silver, and 4 Bronze Statues were awarded, in addition to 9 Finalists.
- Grand LIA Winner: AlmapBBDO, São Paulo for “The Walk to the Walk of Fame,” created for Johnnie Walker.
New Category Introduced:
- Cultural Catalyst, a new category this year, celebrates creativity that influences cultural conversations, awarding 5 Gold, 2 Silver, 2 Bronze Statues, and 2 Finalists in its inaugural edition.
For a full list of winners, follow the link: VIEW THE FULL WINNERS HERE.
