KeyBank Survey Highlights Resilience of Small Business Owners Amid Rising Costs
CLEVELAND, Sept. 30, 2026 /PRNewswire/ – A recent survey by KeyBank reveals that one-third of small business owners are absorbing rising costs by cutting their own incomes, demonstrating their commitment to customer relationships. Despite these financial pressures, a striking 88% continue to believe in the dreams that motivated them to start their businesses.
Survey Insights
- Success Amid Challenges: 94% of small business owners reported at least one significant accomplishment in the past year, with many focusing on stabilizing prices, enhancing operational efficiency, and growing revenue.
- Resilience: Small business owners are characterized by resilience; 88% express motivation stemming from their original business dreams.
Oliver Kardos, COO of Business Banking at KeyBank, emphasizes the importance of resilience in small businesses, noting their significant role in community strengthening and economic growth.
Inflation and Financial Position
Despite inflation being a major concern for 53% of owners, there are positive signs:
- 23% have strengthened cash reserves.
- 54% feel confident they could cover one month of expenses using cash reserves.
Understanding Success Beyond Numbers
Success for small business owners often transcends financial metrics, focusing on:
- Independence and Legacy: 51% prioritize freedom and autonomy, while 34% aim to create a legacy for their families.
- Financial Stability: 46% measure success by financial security, with 30% dedicated to creating good jobs.
KeyBank’s Commitment
KeyBank is dedicated to supporting small businesses in achieving long-term success and building enduring legacies. They encourage business owners to access the resources necessary for navigation through economic uncertainties.
For additional insights and support, visit the KeyBank Small Business page.
Methodology
This survey was conducted online in August 2026, comprising 1,500 small business owners across the U.S. with annual revenues under $10 million.
About KeyCorp: KeyCorp, based in Cleveland, Ohio, is one of the nation’s largest bank-based financial services companies, operating approximately 950 branches and 1,100 ATMs in 15 states.
For more information, visit KeyBank.
