Invisible Fence® Brand Relaunches Project Breathe™ for National Fire Prevention Month
KNOXVILLE, Tenn., Sept. 30, 2026 – Invisible Fence® Brand, a leader in pet safety for over 50 years, is excited to announce the relaunch of its critical pet oxygen mask donation program, Project Breathe™, in honor of its 20th anniversary and National Fire Prevention Month.
Key Highlights:
- Program Return: Project Breathe™ will supply fire departments and eligible first responder organizations in the U.S. and Canada with free, specially designed pet oxygen mask kits throughout October.
- Critical Need: Annually, around 40,000 pets die in U.S. house fires, primarily due to smoke inhalation. Many pets tend to hide during a fire, making access to life-saving equipment even more crucial.
- Partnership: Each donated kit includes reusable masks in various sizes and is compatible with standard fire and ambulance equipment, featuring a unique tri-vent design to enhance oxygen delivery.
Quotes of Support:
“Animals are an extension of the family, and this is an opportunity for us to provide another level of care.” — Patrick Hassler, President, Prince Frederick Volunteer Fire Department
“Knowing these masks can help first responders save a pet’s life is incredibly meaningful.” — John Butrim, Executive General Manager, Invisible Fence® Brand
Get Involved:
Fire departments interested in receiving a Project Breathe™ kit can express their interest at www.invisiblefence.com/o2.
For more information about Invisible Fence® Brand and Project Breathe™, visit www.invisiblefence.com or call 1 (800) 578-3647.
Contact:
Tiffany Cummins
Talent Resources
954-806-0170
Email Tiffany
This initiative aims not only to provide equipment but also to strengthen community bonds and educate pet owners on fire safety measures for their furry family members.
