Summary of The Outset’s Closure
Scarlett Johansson’s beauty brand, The Outset, has officially announced its closure, marking the end of its operations. Launched in 2022, the brand was praised for its “clean” skincare products. The official statement expressed gratitude towards customers who supported the brand throughout its journey, stating that while online shopping has ceased, existing orders will still be fulfilled.
Johansson described the brand’s philosophy as promoting transparency and inclusivity in beauty products. Despite receiving positive reviews, including from The Cut’s editors, it struggled to differentiate itself in a saturated market filled with celebrity beauty lines like Selena Gomez’s Rare Beauty and Rihanna’s Fenty.
Looking ahead, there remain plenty of opportunities for celebrities venturing into businesses, and Johansson may explore other avenues such as leggings, cookbooks, or baby products.
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