Clearing the Path: Mars Launches Pet Adoption Resource Hub
Mars, Incorporated has unveiled its new Adoption Hub, aimed at removing barriers to pet adoption as new research illuminates key concerns among prospective adopters.
Key Findings from Global Research
- Nearly a third of prospective pet parents want to adopt but hesitate due to uncertainties about pets’ health, behavior, and compatibility.
- The research surveyed more than 26,000 people across 14 countries, revealing that 58% of current pet parents did not adopt their pet, while 28% expressed interest in adopting with proper guidance.
Introduction of the Adoption Hub
- The Mars Adoption Hub offers expert advice and resources to help potential and current pet parents navigate the adoption process confidently.
- Integrated with insights from the Waltham Petcare Science Institute, the hub aims to address common barriers to adoption and promote responsible pet ownership.
Common Concerns of Prospective Adopters
- Medical history (33%)
- Behavioral background (27%)
- Household compatibility (25%)
Additionally, 71% of adopters change their pet’s diet post-adoption, highlighting the need for nutritional guidance to ensure a smooth transition.
Expert Insights on Pet Adoption
Dr. Esther Bijsmans, a veterinarian and pet nutrition expert, emphasizes the importance of a structured transition for new pets:
- Follow the 3-3-3 rule:
- 3 days: Help pets feel safe.
- 3 weeks: Establish routines and build trust.
- 3 months: Pets typically settle in.
A gradual diet transition over 7-10 days is also recommended for optimal digestion and comfort.
Supporting Responsible Adoption
Mars is also expanding its 2026 Global Adoption Weekend to over 30 countries, assisting local shelters and encouraging more adoptions.
What Makes Adoption Rewarding?
Pet parents highlight milestones such as:
- Pets becoming relaxed in their new environment (43%)
- Feeling like part of the family (41%)
Final Thoughts
“Bringing a pet home should be exciting, not overwhelming,” says Anthony Guerrieri, Vice President at Mars. The goal is to empower individuals with trusted guidance to foster confidence in the adoption journey.
Ready to Adopt?
Visit the Mars Adoption Hub to find participating shelters and resources for a successful adoption experience.
