Partner Content: Mississippi Found
Global travel tech platform BYRDLI, in collaboration with Visit Mississippi and Travel South USA, has launched a unique creator-led travel initiative called “MISSISSIPPI FOUND” featuring US-based photographer and travel creator Nicole Zelkowitz.
From now until the end of September, Nicole will explore Mississippi, diving into the state’s rich food, music, culture, communities, and landscapes.
A New Approach to Travel Marketing
What sets this initiative apart from traditional creator campaigns is that Nicole’s journey won’t just end with beautiful photographs and stories. The hotels she stays in, the attractions she visits, and the itineraries she crafts will be available as bookable products on her very own BYRDLI Travel Club. This innovative approach offers her audience a seamless path from inspiration to booking.
BYRDLI’s Unique Infrastructure
Creators play a significant role in influencing travel decisions, yet until now, they often lacked the means to directly engage in the booking process. BYRDLI aims to change this by providing a comprehensive travel commerce ecosystem that includes:
- Creator-owned storefronts
- Global travel inventory
- Custom product-building tools
- Booking and payment systems
Instead of directing followers to generic affiliate links, creators can tailor their travel experiences and sell their curated options through personalized Travel Clubs, much like Shopify does for e-commerce.
Real-Time Travel Products
Vanessa Richards, Co-Founder and CEO of BYRDLI, emphasizes the underlying technology: “As Nicole discovers Mississippi, she has the ability to convert those moments into travel products—hotels, itineraries, and more—all in real-time, directly from her mobile device.”
Experience Mississippi: A Bookable Journey
Nicole’s exploration will take her from Tupelo through the Mississippi Delta and onto Jackson and the Gulf Coast. Her Travel Club will feature handpicked accommodations and a multi-day itinerary that remains accessible even after the campaign concludes.
Visit Mississippi aims to create a more robust connection between storytelling and measurable travel outcomes. Nicole shares her excitement: “This trip will be a wonderful challenge, pushing me out of my comfort zone, and I can’t wait to share a bookable version of my experience with my community.”
A Broader Collaboration
This initiative is part of a larger partnership between Travel South USA and BYRDLI that connects creator-driven marketing with accessible travel infrastructure across the Southern USA.
Katie Coats, Chief Marketing Officer of Visit Mississippi, notes, “This collaboration allows us to share the essence of Mississippi while providing a clear path for inspired travelers to make plans and bookings.”
Stay tuned as Nicole’s Mississippi Travel Club products unfold in real-time, turning her journey into tangible travel opportunities.
