CEER, Saudi Arabia’s first automotive brand, recently unveiled its first electric vehicles (EVs), named EXOBOT, at a launch event in King Abdullah Economic City on September 21, 2026. The vehicles, engineered locally and adhering to global standards, include both a sedan and an SUV, marking the beginning of a planned lineup of seven models over the next five years, encompassing various sizes and propulsion options.
Crown Prince Mohammed bin Salman highlighted the event’s significance in advancing Saudi Arabia’s industrial ecosystem, emphasizing the automotive sector’s role in economic growth through investment, national talent empowerment, and increasing private sector participation.
