HRH the Crown Prince Launches CEER’s Flagship Vehicles, Strengthening Saudi Arabia’s Position in the Global Automotive Industry
Date: JEDDAH, Saudi Arabia, Sept. 21, 2026
Source: PR Newswire
In a significant move for Saudi Arabia’s automotive sector, His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince, Prime Minister, and Chairman of the Board of Directors of PIF, unveiled the EXOBOT—a flagship electric vehicle (EV) model from CEER, the nation’s first automotive company. This initiative is a crucial part of the country’s strategy to develop a robust industrial sector as outlined in Saudi Vision 2030.
Key Highlights:
- CEER’s EXOBOT: This EV series, including a sedan and SUV, reflects Saudi innovation with cutting-edge design and technology.
- Local Production: The EXOBOT vehicles will be designed, engineered, and manufactured in Saudi Arabia, with a broader lineup expected to launch within the next five years.
- Economic Impact: By 2034, CEER is projected to contribute USD 8 billion to the nation’s GDP and create numerous jobs while significantly impacting the trade balance.
- Technological Leadership: The CEER Manufacturing Complex (CMC) is expected to be the largest and most advanced automotive production facility in the Middle East.
HRH stated, “The launch of CEER’s first vehicles represents another step forward in Saudi Arabia’s progression to build a sustainable and prosperous industrial ecosystem.”
For further details and to watch the CEER World Premiere, visit: Watch Now.
For all news related to CEER, go to: CEER News.
Contact: Karolina Mizgalska – Email
Images:
For more information, visit the original press release: Read More.
SOURCE: CEER
