Malaysia Sarong Music Run 2026: A Fusion of Fitness, Music, and Culture
Kuala Lumpur, Malaysia – On September 20, 2026, the Malaysia Sarong Music Run 2026 took place in Kuala Lumpur, blending sports, music, and local cultural experiences. JETOUR, the event’s official automotive partner, organized over 100 vehicles for a city parade, attracting more than 20,000 participants, including Malaysian Prime Minister YAB Dato’ Seri Anwar Ibrahim and JETOUR International’s President, Ke Chuandeng.
Three-Year Partnership for Cultural Enrichment
JETOUR has participated in the Malaysia Sarong Music Run since 2025 and has now signed a three-year Memorandum of Understanding (MoU) with the Malaysia Marathon, valid from 2027 to 2029. This collaboration aims to promote local travel culture and outdoor lifestyle experiences.
During the event, JETOUR showcased a stunning drone light show above the Kuala Lumpur Twin Towers with the message “TRAVEL WITH JETOUR,” aligning with the Visit Malaysia 2026 campaign.
Strengthening Local Initiatives
JETOUR is also launching its “Travel+” philosophy into local environmental initiatives. Representatives from TCS, a freshwater turtle conservation organization, and PULIHARA, dedicated to marine ecosystem conservation, were honored as “JETOUR Travel Ambassadors.”
Ke Chuandeng stated, “JETOUR is committed to responsible travel and ecosystem conservation.” This partnership enhances JETOUR’s influence in Southeast Asia and aims to deepen collaborations with local cultural efforts.
Looking Ahead
JETOUR plans to continue developing travel and cultural experiences tailored to regional needs, further advancing its global “Travel+” strategy.
For more information, you can reach out to Tina Liu at JETOUR Auto at 13757229826 or email jetourinternational.pr@mychery.com.
Photos of the event are available here.
