When Technology Meets Culture: BOE Showcases Chinese Intangible Cultural Heritage in London
LONDON, Sept. 18, 2026 /PRNewswire/ — Chinese display giant BOE is the lead display technology partner for the “Reviving Craft – Chinese Intangible Cultural Heritage and Contemporary Design Exhibition,” hosted by Sun Media Group during the London Design Festival 2026. The exhibition, which opened on September 16 at Somerset House, marks BOE’s third participation in this flagship event, following appearances in Paris in 2024 and Milan in 2025.
BOE utilizes innovative technology to empower digital storytelling and enhance global communication of China’s intangible cultural heritage (ICH). This effort aids Chinese brands in expanding internationally, offering a replicable model for tech enterprises.
At the exhibition, BOE has created an immersive “ICH + Digital Technology” experience featuring a variety of products, including transparent displays, smart displays, large LED displays, and smart writing desks. Events such as BOE Day and BOE Night invite notable guests to explore cutting-edge display technologies and ICH innovations, facilitating dialogue for value co-creation among tech enterprises and global partners.
Si Da, BOE’s Senior Vice President and Chief Brand Officer, emphasized the importance of blending technology and culture, noting that globalization is about contributing to local communities and enhancing humanity’s cultural memory through technology. BOE remains committed to its “Technology + Culture” pathway, showcasing how Chinese tech fosters international cultural exchanges.
Beyond cultural outreach, BOE actively engages in science, education, and sustainable development initiatives. The company is the first Chinese tech firm to support the UNESCO International Decade of Sciences for Sustainable Development (IDSSD) and has partnered with UNESCO to establish the Science Club Network in Africa and the Asia-Pacific. Through the “Light the Way Forward” initiative, BOE has contributed to building 156 smart classrooms in underserved regions across China. The company’s sustainability efforts include the launch of the “ONE” brand for renewable energy and net-zero factories, recognized in multiple climate action case studies at UN conferences.
Looking ahead, BOE intends to continue its path of market-oriented development and internationalization while remaining dedicated to sustainability and innovation. The company is committed to collaboration with global partners, presenting itself as an open and innovative brand.
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SOURCE: BOE Technology Group Co., Ltd.
