Agoda has launched its beta AI Assistant, a digital travel tool designed to streamline trip planning for users. Currently available to a limited number of mobile app users, the assistant integrates conversational guidance with Agoda’s extensive database of travel options, including over 6 million accommodations, flights, and activities.
This AI tool aims to simplify the trip planning process by allowing travelers to explore ideas, compare prices, and check availability without switching between multiple platforms. The functionality is built on OpenAI’s GPT-5.6 and includes Google Maps integration for real-time recommendations.
Agoda CEO Omri Morgenshtern emphasized the chaotic nature of trip planning and how the AI Assistant helps simplify the experience by retaining user preferences. The ongoing beta test will refine the assistant before it becomes available to all app users.
For further exploration of travel options, users can visit Agoda.com or download the app from the App Store or Google Play.
