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Travel Firms Optimistic About Agency-Driven Commerce, Unfazed by Fraud Concerns, Report Reveals

Travel companies are optimistic about agentic commerce, but they appear unconcerned about the associated fraud risks, according to Accertify’s report on fraud-cyber convergence in the travel industry.

Key Findings:

  • Opportunities vs. Concerns:

    • 92% of respondents see substantial opportunities in agentic commerce.
    • Only 16% express significant concern about AI-related fraud risks.
  • Confidence in Fraud Management:

    • Just 38% feel very confident about managing new fraud threats.
  • Common Threats:

    • Bot and credential stuffing are highlighted as major threats, with 58% identifying it as a top concern.
    • 72% are investing in login controls, and 64% in account change protections.
  • Perception of Fraud Teams:

    • Two-thirds view fraud/security teams as cost centers focused on risk mitigation, with only 12% seeing them as revenue enablers.

The survey involved various sectors, including travel services, accommodations, and transportation, indicating a broad interest in addressing emerging threats while pursuing new opportunities.

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