2026 China Culture & Tourism Industries Expo Highlights
Date and Location:
The expo took place on September 3, 2026, at the Tianjin Meijiang Convention and Exhibition Center, hosted by China’s Ministry of Culture and Tourism.
Key Event:
Trip.com Group launched the Trip Music Award 2, aiming to enhance cultural communication through music and promote integration between culture and tourism.
Expo Theme:
Centered on “Deepening the Integration of Culture and Tourism; Innovating for a Better Life through Smart Technology,” the expo featured 2,540 enterprises from 20 countries, covering 100,000 square meters.
Trip.com Group Booth:
The booth showcased winning works from Trip Music Award 2, leveraging music to tell stories of Chinese cities globally.
Innovative Practices:
Trip Music Award 2 exemplified how music and travel can boost tourism and spotlight Chinese culture internationally.
Keynote Conference Highlights
International Travel Agents Conference:
Co-hosted by Tripadvisor China, the conference facilitated dialogue among hundreds of global guests about future tourism developments.
Remarks by Leaders:
- Li Zhuo (Deputy Director of Tianjin Municipal Bureau of Culture and Tourism): Emphasized Tianjin’s potential for tourism growth.
- Wang Wei (VP of the China Association of Travel Services): Addressed the synergy between domestic and international tourism entities.
- Kimi Liu (CEO of Tripadvisor China): Encouraged collaboration in inbound tourism and highlighted initiatives like “Talk Tianjin, Taste Tianjin.”
Presentations:
- Richard Matuzevich discussed China’s inbound tourism transformation.
- Summer Tang presented a report detailing changing traveler preferences in China.
Significant Outcomes
- Launch of the “Set Off for Tianjin” International Zone: Introduced premium inbound travel routes, integrating tourism resources globally.
- Cooperation Agreements: Signed between Chinese and international travel traders to enhance inbound tourism and foster international exchanges.
- Cultural Experiences: Participants experienced Tianjin’s cultural heritage through various immersive activities.
Awards
- The “Tianjin Fantasy Express” received the “Best Innovative Urban Landmark & Space” award, merging technology with cultural experiences.
Conclusion
The expo and conference marked significant progress for Tianjin in boosting its cultural and tourism industries, with a focus on international collaboration and innovative travel experiences. As a result, Tianjin reinforces its commitment to becoming a key player in global inbound tourism.
