Axalta Unveils 2027 Global Automotive Color of the Year: “Redefined”
PHILADELPHIA, Sept. 08, 2026 — Axalta Coating Systems (NYSE: AXTA), a leading global coatings company, has introduced Redefined, the 2027 Global Automotive Color of the Year, during Automechanika Frankfurt.
This luminous ruby red color is designed to capture and reflect light with a subtle sparkle, introducing an unexpected depth and a jewel-like quality. It aims to meet consumers’ desires for vehicles that balance expressiveness with sophistication.
Comment from Axalta
Matthew Boland, Vice President of Global Refinish Technology at Axalta, stated, “Redefined represents where we see automotive color going — expressive, individual, yet refined and timeless. The ruby tone’s warmth and depth breathe life into the vehicle, highlighting the art and science behind modern coatings.”
Evolution of Color
Redefined is the latest progression in Axalta’s automotive color journey, following the iconic Radiant Red introduced 13 years ago. Enhanced pigments and color science have allowed the color to become richer and more complex.
Hopefully, this color will inspire drivers, celebrating meaningful journeys and experiences with its personal and distinctive finish.
For additional information on Axalta’s 2027 Global Automotive Color of the Year, visit axalta.com/color.
About Axalta
Axalta is a global leader in coating solutions, providing innovative and sustainable finishes across various applications. With over 150 years in the industry, Axalta serves more than 100,000 customers in over 140 countries. For further details, visit axalta.com.
Global Media Contact:
media-relations@axalta.com
