Hyundai Partners with UEFA Champions League
Offenbach, 7 September 2026 – Hyundai Motor Company has announced a multi-year partnership as the Official Automotive Partner of the UEFA Champions League, emphasizing its commitment to European club football from the 2026/27 season through to the end of the 2030/31 season.
A Rich History in Football
Hyundai’s connection to football spans almost 30 years, supporting international tournaments and clubs globally. This partnership extends its commitment to the pinnacle of European club football, reflecting the global talent in the UEFA Champions League.
Shared Values and Global Reach
José Muñoz, President and CEO of Hyundai Motor Company, highlighted the importance of football in uniting people across cultures. He expressed excitement about showcasing Hyundai’s beautifully designed vehicles to passionate fans across Europe.
Xavier Martinet, CEO of Hyundai Motor Europe, echoed these sentiments, stressing the alignment between the values of Hyundai and the UEFA Champions League—focused on progress, performance, and connection. The partnership comes at a pivotal time, as Hyundai introduces the IONIQ 3, part of a lineup aimed at European customers.
Engaging a Global Audience
The UEFA Champions League is the most-watched club football competition globally, engaging a vast audience of football enthusiasts. This partnership offers Hyundai a significant platform to highlight not only its vehicles but also its advancements in robotics, AI, and smart mobility solutions tailored for European markets.
Strong European Presence
Hyundai has built a strong presence in Europe over more than 30 years, with a Technical Centre in Rüsselsheim, Germany, and production facilities in the Czech Republic and Türkiye. The brand operates in 42 European markets, providing significant support through its extensive sales and aftersales network.
Conclusion
Through this partnership, Hyundai aims to unite millions of football fans, enhance cultural engagement, and deliver positive societal impacts aligned with its brand vision, ‘Progress for Humanity’.
