Win Systems Sells Gaming Division to Primero Games
Win Systems has announced the sale of its Gaming Division, including the Gold Club electronic roulette business, to Primero Games, a U.S.-based provider of gaming content and technology.
Key Details:
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Impact on Win Systems: The sale signifies a new chapter for Win Systems’ Gaming Division, merging its established international presence and product portfolio with Primero’s game content and technology resources. Win Systems has a significant footprint, with over 3,000 gaming positions across several Latin American markets.
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Comments from Executives:
- Eric Benchimol, CEO of Win Systems, believes this partnership enhances both businesses, allowing them to deliver improved products to customers more efficiently.
- Dario Zutel, Executive Chairman of Win Systems, expressed confidence that Primero is the right partner to drive future growth.
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Continued Support and Development: Under Primero’s ownership, the Gaming Division will maintain support for existing customers while gaining access to a broader game library and advanced development capabilities.
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Primero Games’ Offerings: Primero has a diverse portfolio, including game content and omnichannel gaming platforms targeted primarily at the U.S. market. The acquisition of Win Systems’ established products and market relationships enhances Primero’s capabilities internationally.
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Strategic Growth Plan: Mike Macke, Chairman of Primero Games, underlined that this acquisition is a strategic move to build a diversified, global gaming company by combining expertise in content and operations.
The transition promises to strengthen both companies as they work together to enhance the gaming experience for customers across various markets.
