Strategic Partnership Introduces Advanced Automotive and Industrial Lubricant Solutions to Syria
Damascus, Syria – Ghassan Aboud Automotive, a subsidiary of Ghassan Aboud Holding, has signed a strategic partnership with Idemitsu to introduce its advanced automotive and industrial lubricant solutions to the Syrian market.
Idemitsu, ranked No. 1 in Japan and eighth globally, brings over 110 years of experience in lubricants, known for precision, reliability, and innovation. Their lubricants meet stringent standards set by leading automotive manufacturers, trusted for OEM factory-fill applications and designed to ensure optimal performance and engine protection from the start.
Through this partnership, Ghassan Aboud Automotive will distribute Idemitsu’s high-performance lubricant portfolio across Syria, providing customers with access to advanced solutions for various applications, including passenger vehicles, commercial vehicles, and industrial sectors.
Idemitsu has led in developing ultra-low-viscosity lubricant formulations, with specialized fluids tailored for the evolving automotive landscape, including engineered fluids for electric vehicles.
Saud Abbasi, CEO – Emerging Markets at Ghassan Aboud Holding, expressed excitement about the partnership, emphasizing the introduction of renowned Japanese lubricant technology to Syria. This initiative reflects a commitment to investing in solutions that support vital sectors, create opportunities for sustainable growth, and enhance customer value.
Kazuiku Nyudo, Managing Director at Idemitsu, noted the significance of this collaboration in expanding access to high-quality lubricant solutions in Syria and supporting the needs of customers across the nation.
The partnership strengthens Ghassan Aboud Automotive’s portfolio of international collaborations and aims to contribute to the development of Syria’s automotive sector through global expertise and local capabilities.
About Idemitsu
Idemitsu Kosan Co., Ltd. is a Japanese company involved in the development, manufacturing, and sale of energy and materials across various sectors, such as petroleum, basic chemicals, functional materials, and renewable energy. With a history dating back to 1911, it operates globally, developing technologies aimed at supporting a carbon-neutral society.
About Ghassan Aboud Automotive, Syria
Ghassan Aboud Automotive focuses on delivering reliable and affordable mobility solutions, aiming to meet the evolving needs of Syrian customers across the automotive landscape. The company is dedicated to supporting the redevelopment of Syria’s infrastructure and contributing to long-term economic recovery.
Media Contact:
Wissam Ishtay
Group Communications Manager
Ghassan Aboud Holding
Email: Wissam.i@gagroup.net
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