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Fact Check Team: What Keeps You Scrolling? Exploring the Science of Social Media ‘Addiction’

Social media platforms, such as Facebook and Instagram, are built to keep users engaged, leading to questions about their design’s influence on addictive behavior, especially among children and teens. A significant legal case against Meta has spotlighted this issue, culminating in an $18 billion settlement mandating changes to enhance youth safety on the platforms, including usage limits and notification restrictions.

Research indicates that design features—like infinite scrolling and autoplay—can foster compulsive engagement. A 2026 study showed that modifying such features could reduce compulsive use. Furthermore, notifications not only draw users back but can also interrupt real-life activities, influencing attention.

While terms like “problematic social media use” are more commonly used in research, “social media addiction” lacks official recognition in diagnostic manuals, complicating discussions of user behavior. Although associations between social media use and mental health issues, such as depression and anxiety, are evident, it cannot be conclusively said that social media directly causes these problems.

In summary, while evidence suggests that social media design encourages prolonged use, labeling it as “addiction” is more complex, and its impact on mental health varies widely among individuals. The design features do aim to maximize user engagement, but the links to mental health effects remain nuanced and require further exploration.

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