Midas of Lafayette Opens, Expanding Auto Hospitality Service
LAFAYETTE, LA, UNITED STATES, September 3, 2026 – Midas of Lafayette officially opened its doors on September 2, 2026, enhancing its commitment to quality automotive service and customer care in the Acadiana region. This new location marks the company’s twelfth store opened across three states in just three years.
Commitment to Community
Jason Weatherford, CEO and Owner, emphasized the importance of this new location: “Opening Midas of Lafayette is more than adding another location; it represents our commitment to bringing the Midas experience to more communities.” The site, located at 3115 W. Pinhook Road, offers a wide range of automotive maintenance and repair services—including oil changes, brake services, and air conditioning repairs.
Auto Hospitality Philosophy
The new store aligns with Midas’s evolving customer service philosophy, referred to as “Auto Hospitality.” This approach aims to ensure that customers feel welcomed, informed, and appreciated from the moment they arrive. “Our goal is to create an experience where customers feel at home,” said Ron Oswalt, Chief Marketing Officer.
Milestone Expansion
The Lafayette location signifies a significant step in the company’s growth strategy, with new Midas stores established across Louisiana, Mississippi, and Tennessee. Highlights of this expansion include:
- 12 new Midas stores opened in three years
- Investment in local communities
- Commitment to exceptional customer service via Auto Hospitality
Weatherford remarked, “Every new store gives us another opportunity to create jobs, serve customers and become a part of the community.”
Customer Engagement
Customers are now welcomed at Midas of Lafayette, where the emphasis is placed not only on technical skills but also on the overall service experience. For more information or to schedule service, visit Midas Automotive – Lafayette.
About Midas Automotive
Midas Automotive provides professional maintenance and repair services across the Southeast, focusing on exceptional customer service and Auto Hospitality. Their services include tires, oil changes, brake repairs, and general automotive maintenance.
