Streaming Ratings Report Insight
Welcome to the Weekly Streaming Ratings Report!
I’m your guide, the Entertainment Strategy Guy, here to break down the latest trends in streaming television. If you’ve come across this report via a friend, subscribe here for more weekly insights.
Seeking Names for a New Film Category
Before diving into today’s report, I invite your suggestions for a term to describe films that are too expensive for a direct-to-streaming release but not substantial enough for theaters. Unlike the standard made-for-TV movies, these films are caught in a “Goldilocks zone”—not theatrical but not quite premium.
Here are some suggestions so far:
- “Bermuda Budget Triangle”
- “The Platform Gap”
- “The Distribution Deadzone”
My personal favorites include “Bermuda Budget Triangle.” However, if you have better ideas, I’m all ears!
The Latest Streaming Rankings
This week’s headlines include:
- A box office failure that surprisingly found success on streaming.
- A Netflix series experiencing a drop in its second season.
- Major viewership numbers for the WNBA.
Let’s delve into the data for the U.S. market—compiled from Nielsen, Luminate, Google Trends, and more.
Notable Streaming Performances
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Masters of the Universe
- Despite being a box office bomb, it debuted on streaming with nearly 20 million hours viewed within its first week—making it the eighth biggest film on streaming this year.
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Mortal Kombat II
- This film also had a disappointing theatrical run, racking up 4.1 million hours on its first week of streaming.
Insights on Streaming Trends
- Theatrical Releases vs. Streaming Performance: This season, we’re beginning to see if films released in theaters have longer-lasting streaming appeal.
- General Findings: Films traditionally do better on streaming if they are of a particular genre, like kids’ films, while horror genres struggle to maintain longevity.
Final Thoughts & Looking Ahead
Streaming platforms are evolving rapidly, impacting how new films perform post-release. As we observe these patterns, interesting questions about the future of theatrical vs. streaming distribution arise.
Next week promises even more insights, including deeper dives into kids’ films, ongoing theatrical hits, and, of course, flops!
For full access to this week’s detailed analyses, join as a paid subscriber. Together, we can keep navigating these evolving waters of the entertainment industry.
Thanks for tuning in!
