The article discusses the recent launch of a dual creatine supplement system designed primarily for women’s health, featuring a daily dose of 10g of pure micronized creatine along with targeted nutrients. Co-founder Chris Curwen highlights the benefits of a higher dosage, specifically discussing the advantages for muscle and cognitive health, particularly during midlife.
The product is divided into a day blend, which contains ingredients like vitamin D3 and lemon balm to support bone health and mood, and a night formula that includes magnesium and cocoa for immune support and sleep quality. Curwen emphasizes the importance of women-focused health solutions, noting a gap in research and product development catered to women during midlife.
Olympic Gold Medalist Amy Williams MBE serves as the brand ambassador, helping to promote the product and develop training programs. The brand’s goal is to educate women on the benefits of creatine, not only for physical performance but also for cognitive health and longevity.