Prime Video is set to invest over $2 billion in Latin America from 2027 to 2030, focusing on original programming, locally produced content, and live sports rights across countries like Mexico, Brazil, Argentina, Colombia, and Chile. The announcement was made at a showcase event in Mexico City, where local executives revealed plans to double local original productions compared to 2026, with 25 new titles slated for 2027, including returning seasons of popular shows.
Kelly Day, VP of International at Prime Video, highlighted the extraordinary talent and stories in Latin America, emphasizing a comprehensive investment strategy covering various genres and formats. In addition, starting September 26, Prime Video will become the home for the Mexico National Team, hosting 38 home matches over four years.
