DFI Retail Group has become the exclusive wholesaler, distributor, and franchisee for GNC, a health and wellness brand, in Hong Kong, Macau, and Singapore. This partnership aims to enhance consumer access to GNC’s products through DFI’s Guardian Singapore.
The collaboration marks a significant phase in their relationship, particularly following a recent legal victory for GNC that allowed it to reclaim former store leases, with over $18.9 million in damages awarded in their favor. Cheri Mullen, GNC’s chief global franchise and wholesale officer, expressed optimism about expanding their store presence in Singapore and reinforcing GNC’s brand commitment to quality and innovation.
DFI’s Mannings brand has previously faced changes, including a recent decision to close all stores in mainland China without affecting operations in Singapore.
