The controversy surrounding NZ Muscle, a well-known supplement brand in New Zealand, has escalated significantly following allegations of unethical practices. A bombshell YouTube video titled “EXPOSING New Zealand’s Biggest Supplement Brand” featured whistleblowers detailing serious claims against the company, including the sale of expired products and the relabeling of cheaper imports as premium local products.
As a result, the Commerce Commission and the Ministry for Primary Industries (MPI) have launched investigations into the company. Despite initial findings leading to the dismissal of allegations against another company, concerns persist, with NZ Muscle already recalling certain products and admitting to packaging non-compliance.
After 20 years as CEO, the founder Dion Roosenbrand announced his resignation amid these scandals. His successor, celebrity former boxer David Letele, faced intense backlash, including threats, and left the role just a week later. While the MPI investigates breaches of the Food Act, the Commerce Commission examines potential violations of the Fair Trading Act, each carrying significant potential fines.
Auckland Council has completed its investigation and found no critical safety risks, but this conclusion will be subject to verification by an independent auditor. The investigations are ongoing, and while local competitors express support for regulatory enforcement in the industry, the fallout for NZ Muscle continues to unfold.
