Dabur India has promoted Binit Kumar to head of marketing for its health supplements, hydration, and baby care sectors after four years in charge of the oral care portfolio. Kumar shared his transition on LinkedIn, expressing pride in leaving the oral care division stronger and more contemporary.
During his tenure, he spearheaded successful campaigns for brands like Dabur Red, Meswak, and Dabur Herb’l Charcoal. Notable initiatives included the #SabkoChabaaJaayenge campaign, the Independence Day campaign “Desh Ke Laal,” and the creative #BlackForWhite campaign featuring Darth Vader.
Kumar expressed gratitude towards his team, managers, and partners, such as Ogilvy and Disney India, for their contributions. He joined Dabur in April 2022, previously working with Zydus Wellness and holding roles at Coty and Procter & Gamble.
