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July NPD Launchpad: Enhancing Mind and Body Performance, Gut-Friendly Additions, and Convenient Protein Options

Recap of Recent Innovations in Health and Nutrition Products

Maurten Unveils Gel Mix 480

Product Overview:
Maurten has introduced Gel Mix 480, which offers a unique consistency between a drink and a gel. This product is free from artificial additives, providing 120 grams of carbohydrates per serving.

Technology:
Utilizing Hydrogel technology, this gel is pH sensitive and forms a hydrogel in the stomach, enhancing carbohydrate absorption while minimizing gastrointestinal distress. It’s designed for easy dispensing into a compatible 350ml Flask for on-the-go fueling.

Endorsement:
Triathlete Alex Yee praises the Gel Mix for its efficiency in carb intake during high-intensity activities.


Kollo Launches FLEX+ Joint Support Supplement

Product Overview:
Kollo Health Ltd. has launched FLEX+, a dual-capsule supplement aimed at joint health. It features joint-supporting botanicals like Univestin and AprèsFlex, along with vitamins D3, K2, and black cumin seed oil for overall health.

Key Features:
The product reflects feedback from Kollo’s user base seeking advanced joint support.


Biomel Expands Gut Health Range with Protein Drinks

Product Overview:
Biomel has expanded its Love Your Gut range to include new Protein Drinks. The offerings blend plant-based proteins, active cultures, vitamins, and fiber, available in flavors like chocolate, vanilla, and matcha.

Nutritional Profile:
Each 20g serving includes plant-based protein, 7g of fiber, and 20 essential vitamins and minerals, while keeping sugar content low.


Myprotein Releases Clear Whey Protein Water

Product Overview:
Myprotein has partnered with Nichols to create Clear Whey Protein Water, which includes zero sugar and 15g of whey protein per serving.

Flavor Options:
Available in Vimto and Raspberry Lemon, the drink caters to health-conscious consumers looking for a refreshing protein source.

Distribution:
Manufactured and distributed through Nichols’ extensive UK network.


Nourished Launches Creatine+ Gummies

Product Overview:
Nourished has introduced a Creatine+ range with three gummy variants focused on energy, strength, and cognitive support.

Key Ingredients:
These gummies incorporate natural caffeine, B vitamins, curcumin, and additional vitamins tailored for both physical and mental functionality.


LOAM Introduces Wheat-Free Fiber Supplement

Product Overview:
LOAM’s new prebiotic fiber supplement caters to individuals with wheat allergies while maintaining the same fiber content as their original formula.


Herbalife Launches Bioniq GO Personalized Supplements

Product Overview:
Herbalife has unveiled Bioniq GO, a personalized supplement platform offering customized formulations based on user assessments across 11 European markets.


Warrior Reformulates Crunch Protein Bar

Product Overview:
Warrior has revamped its Crunch protein bar, introducing a soft-core option featuring 20g of protein with reduced sugar.

Consumer Response:
This relaunch aims to meet the demand for delicious and functional nutrition.


TopGum Introduces Longevity-Focused Gummies

Product Overview:
TopGum Industries has unveiled a gummy range targeting brain and eye health, featuring customizable formulations that include extracts and vitamins beneficial for mental and visual wellness.


These innovations reflect the ongoing trend toward personalized, functional nutrition products, catering to specific health needs while maintaining taste and convenience.

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