FITCRUNCH® Launches Puff N’ Crunchy Protein Bars
NEW YORK, July 28, 2026 /PRNewswire/ – FITCRUNCH®, founded by Chef Robert Irvine, is excited to unveil its latest innovation: Puff N’ Crunchy protein bars. These bars aim to transform the protein-snacking experience with their unique combination of marshmallow-like softness and a crisp cookie base, enveloped in chocolate.
Key Features:
- Taste & Texture: A one-of-a-kind layered texture that redefines expectations from protein bars.
- Nutritional Value: Each bar contains:
- 18 grams of protein
- 3 to 6 grams of fiber
- 200 calories or less
- Availability: 4-count boxes will be available at Walmart, with plans for expansion to FITCRUNCH’s TikTok Shop.
Flavors Inspired by Classic Desserts
Puff N’ Crunchy will come in three appealing flavors, blending indulgence with better-for-you nutrition suitable for everyday consumption.
Quote from Executive:
David Del Pozo, Chief Innovation Officer at 1440 Foods, expressed, “Puff N’ Crunchy is our biggest innovation in years… It’s a new kind of protein bar designed to deliver on both taste and nutrition.”
Future Plans
FITCRUNCH continues to focus on innovative products, with more launches scheduled for fall 2026 and throughout 2027.
About FITCRUNCH®
FITCRUNCH® was created by renowned chef Robert Irvine to combine quality protein with outstanding taste. Their products are available nationwide through various retailers.
Media Contact
For more information, visit Fitcrunch.com or contact:
media@example.com
