The Rise of Greek Yogurt in America

Greek yogurt was virtually unknown in the U.S. two decades ago, but it now fills supermarket dairy cases, claiming a substantial share of the yogurt market. Over half of the 14 pounds of yogurt consumed per person annually is Greek yogurt.
Why the Popularity Surge?
The growing demand for protein-rich foods is a significant factor driving this trend. Frances Parpos, a dietitian at Harvard’s Brigham and Women’s Cardiac Rehabilitation Program, notes that many people are concerned about protein intake, and Greek yogurt is a convenient source.
What Makes Greek Yogurt Different?
Both Greek and regular yogurt start with milk fermented with live bacterial cultures, but Greek yogurt is strained to remove much of the liquid whey. This additional step results in a thicker and creamier texture, concentrating its nutrients—especially protein and fat—while also lowering its carbohydrate content by reducing lactose.
For those with lactose intolerance, this lower lactose level in Greek yogurt is beneficial. Both types contain live cultures that help digest lactose and are rich in probiotics, which are essential for gut health.
Nutritional Benefits
The primary appeal of Greek yogurt lies in its high protein content, offering about double the protein found in regular yogurt per serving. While some calcium is lost in the straining process, Greek yogurt remains a good source of this nutrient, as well as phosphorus, magnesium, and essential vitamins, including A and B12.
Probiotics and Health
Regular consumption of Greek yogurt and other probiotic-rich foods—such as sauerkraut and kefir—helps maintain a healthy balance of gut bacteria and may enhance digestive health. There are also studies linking yogurt consumption to reduced risk of certain cancers, notably colorectal cancer.
Selecting the Healthiest Option
Yogurt nutritional content can vary widely. Always check labels and serve sizes. Here are some tips from Frances Parpos:
- Choose plain yogurt to avoid added sugars, and sweeten it naturally with honey or fruit.
- Opt for “fruit on the side” types to control sugar intake better.
- Go for natural sweeteners over artificial ones to maintain gut health.
- Avoid granola and candy mix-ins that add unnecessary calories.
- Be mindful of saturated fat; consider low-fat options for a heart-healthy diet.
Yogurt Nutrition Comparisons
Use the following table as a reference, but always check specific brand labels for the most accurate information.
| Item | Calories | Protein (grams) | Added Sugars (grams) | Calcium (milligrams) |
|---|---|---|---|---|
| Plain Regular Yogurt (6 oz) | ||||
| Whole Milk | 133 | 6 | 216 | |
| Low-Fat | 90 | 7 | 270 | |
| Nonfat | 85 | 7 | 284 | |
| Plain Greek Yogurt (6 oz) | ||||
| Whole Milk | 160 | 15 | 189 | |
| Low-Fat | 120 | 15 | 195 | |
| Nonfat | 104 | 18 | 189 | |
| Flavored Greek Yogurt (6 oz) | ||||
| Whole Milk (Vanilla) | 170 | 14 | 11 | 170 |
| Low-Fat (Vanilla) | 160 | 13 | 14 | 130 |
| Nonfat (Vanilla) | 130 | 14 | 11 | 195 |
| Frozen Greek Yogurt Bar (2.2 oz) | 80 | 4 | 8 | 90 |
Source: USDA Food Data Central and manufacturers’ product labels.
Image Credit: © seb_ra/Getty Images
By paying attention to nutrition labels and opting for healthier choices, Greek yogurt can be a delicious and beneficial addition to your diet.