“I Scream for Orange Cream,” a Protein and Fiber-Packed Bar, Launches with Orangetheory’s Season of Strength Challenge Next Month
As the demand for protein-rich products continues to rise, consumers are increasingly opting for healthier alternatives. In response, the renowned fitness brand Orangetheory is entering the arena with an exciting new offering.
Orangetheory has teamed up with Trubar, a plant-based protein bar company, to unveil a limited-edition bar named “I Scream for Orange Cream.” This delightful creation is inspired by the brand’s signature orange color palette, reminiscent of a classic creamsicle.
Trubar is well-positioned for this collaboration, having been recently acquired by ETi Gida for $173 million in February. This acquisition is part of a larger trend in the consumer packaged goods (CPG) sector, where brands like Power Crunch, RxBar, Siete, and Poppi have also made headlines with their healthier offerings.
The nutritious bar is set to launch alongside Orangetheory’s eight-week Season of Strength challenge, kicking off on June 1.
Customers will be able to find the bar at Orangetheory studios, online via Trubar.com, and on Amazon starting this week. A nationwide retail rollout is planned for later this year.
Trubar enthusiasts can access a 20% discount code for this limited-edition bar here, while newcomers to Orangetheory can take advantage of a special promotion, offering five classes for just $5 at participating studios across the country.
“Collaborating with Trubar enables us to support our members beyond just their time in the studio with a product that complements their wellness goals,” said Orangetheory brand president Lauren Cody. “With our upcoming Season of Strength challenge, this partnership aims to empower our members to cultivate consistency, strength, and confidence over time.”
In summary, Orangetheory’s collaboration with Trubar not only expands its offerings but also aligns perfectly with the current trends in health and fitness. The introduction of the “I Scream for Orange Cream” bar reinforces its commitment to helping members unlock their full potential, both inside and outside the studio.
