Pepsi is set to introduce three exciting new flavors to its Zero Sugar range in the UK next week, just in time for the summer season. This expansion follows the successful launch of fun flavors like Strawberries ‘N’ Cream and Cream Soda last year.
As reported by outlets such as The Sun, these new drinks will be available first at Tesco starting May 18, with plans to roll out wider availability later in the year.
In an effort to stand out on crowded shelves, leading beverage brands are increasingly exploring unique and limited-time flavors, particularly as the warmer weather drives demand for convenient soft drinks.
The three new flavors launching are Cherry & Vanilla, Raspberry Ripple, and Salted Caramel.
(Pepsi)
All three flavors are inspired by popular ice cream treats, with packaging that evokes nostalgia for summer days.
Among these, Raspberry Ripple may garner special attention from fans, as it follows the recent discontinuation of Pepsi Max Raspberry in March 2024. While not a direct replacement, this new variant incorporates a creamy raspberry twist reminiscent of classic ice cream.
Cherry & Vanilla and Raspberry Ripple are expected to be available in grocery stores starting July, while Salted Caramel will be exclusive to Tesco.
The drinks will be offered in various formats, including multipacks of 8x330ml cans priced at £7.55, as well as 500ml single packs, both plain and marked at £2.39, as highlighted by The Grocer.
Additionally, Cherry & Vanilla and Raspberry Ripple will be sold in individual 330ml cans, with a recommended selling price of £1.
Natalia Filippociants, PepsiCo’s General Manager for International Beverages in Europe, remarked, “Pepsi continues to innovate and deliver unique flavors, as well as zero-sugar options, to retailers.”
“These new ice cream-inspired flavors are aimed at a younger audience, designed to be a fun, zero-sugar treat for summer that is pleasantly surprising.”
Raspberry Ripple offers fans a new twist after Pepsi Max Raspberry (Pepsi)
Munnawar Chishty, CMO at Carlsberg Britvic, expressed excitement about the launch of these new flavors. He noted that consumers are increasingly looking for flavorful soft drinks, and following the success of previous launches, they anticipate this trio will similarly resonate with customers.
“With vibrant packaging and a nostalgic flavor lineup, these ice cream-inspired offerings will appeal to consumers across various settings—from spontaneous purchases to refreshing summer treats,” he added.
This launch follows a successful previous year for Pepsi’s dessert-style flavors, with Strawberries ‘N’ Cream and Cream Soda contributing £2.2 million to the category’s growth, as reported by a Worldpanel study.
Key Takeaways
- Pepsi is launching three new Zero Sugar flavors: Cherry & Vanilla, Raspberry Ripple, and Salted Caramel.
- The new offerings will debut at Tesco on May 18, with broader availability from July.
- The flavors feature nostalgic ice cream inspirations to capture summer vibes.
- Raspberry Ripple will appeal to fans after the discontinuation of Pepsi Max Raspberry.
- Available formats include multi-packs and individual cans, with prices ranging from £1 to £7.55.
FAQ
When will the new flavors be available?
They will be available at Tesco starting May 18, with wider availability anticipated in July.
What are the new flavors being launched?
The new flavors are Cherry & Vanilla, Raspberry Ripple, and Salted Caramel.
Will Raspberry Ripple be similar to the discontinued Pepsi Max Raspberry?
Raspberry Ripple is not a direct replacement but features a creamier raspberry flavor, inspired by ice cream.
What formats will the drinks come in?
The drinks will be sold in multi-packs of cans and individual cans, catering to different purchasing preferences.
What is the price range for these new offerings?
Prices will range from £1 for individual cans to £7.55 for multi-packs.
With these exciting new flavors, Pepsi aims to create a refreshing and enjoyable beverage option for consumers as the warmer months approach. The innovative combinations promise a nostalgic twist that is sure to delight fans.
