Why Attend CBE 2026?
An Unparalleled Experience: Global Convergence of the Beauty Industry
The upcoming CBE 2026 promises to be a landmark event in the beauty sector. Spanning over 230,000 square meters, this leading B2B platform will host more than 3,200 exhibitors from upwards of 40 countries. With an anticipated attendance of over 500,000 professional buyers and decision makers from over 121 countries, it’s the ideal environment for networking and relationship building across all facets of the beauty industry.
Showcasing Global Brands and Innovations
CBE 2026 will highlight groundbreaking products and technologies from renowned global beauty leaders and innovative emerging brands. Expect to see unveilings from top 100 beauty groups such as Shiseido, LG Group, and Proya Group, among others. Additionally, up-and-coming brands like INTO YOU, Seeyoung, and Mageline will present new trends in skincare and cosmetics, offering attendees the chance to discover the latest innovations in the market.
Innovative Supply Chain Solutions
The CBE Supply Expo will gather over 1,500 exhibitors focused on various components of supply chains, including OEM/ODM services, ingredients, packaging, and equipment. Leaders in the industry will discuss advancements in sustainable packaging, AI-driven customization, and eco-friendly ingredients. Additionally, prestigious awards such as the Beauty Technology Award and the China Ingredient Award will be presented, showcasing the latest achievements in innovative formulations.
Connecting Supply Chain with Brands
On May 11, 2026, a matchmaking event will facilitate one-on-one meetings between select Chinese beauty supply chain enterprises and global brands from various regions, including Asia, Europe, and the Americas. This initiative aims to enhance sourcing efficiency and foster international collaboration.
Bridging Global Markets
CBE provides a unique opportunity to connect overseas brands with the Chinese market. Through initiatives like the International Brand to Distributor Matchmaking Event, more than 60 brands from over 20 countries previously connected with 80+ agents and importers, resulting in upwards of 220 productive meetings.
Trend-Focused Conferences and Events
Alongside the main expo, over 100 concurrent events will cover a wide range of topics, from retail and branding to technology and design. Notable events include the China Cosmetics Retail Conference and the Global Beauty New Product Launch Gala, providing invaluable insights and networking opportunities.
Conclusion: Attending CBE 2026 is a unique opportunity for anyone involved in the beauty industry, whether you are a brand, supplier, or buyer. The event is designed to foster relationships, showcase innovations, and drive the forward momentum of an ever-evolving marketplace. Don’t miss your chance to engage with top-tier companies and industry experts!
