BMA House reports significant growth in alcohol-free options compared to 2024
Data from events comparing 2025 to 2024 indicates a notable trend toward alcohol-free selections, with soft drink sales nearly reaching a third of all beverages sold. This trend is bolstered by the introduction of alcohol-free bars and a wider array of premium soft drinks from environmentally conscious suppliers.
As guests increasingly prioritize health and moderation, BMA House is adapting its offerings to ensure everyone feels welcomed, whether they choose to drink less, prefer low or no alcohol alternatives, or simply enjoy soft drinks.
Across the UK, moderation continues to influence drinking habits. A report from NHS Digital released on January 27, 2026, notes that in 2024, 22% of men and 26% of women did not consume alcohol in the past year. Additionally, Drinkaware highlights a long-term decline in frequent drinking, indicating that 14% of UK adults consumed alcohol four or more times a week in 2025, down from 18% in 2018.
BMA House analyzed event data from all venue bars, comparing 2025 with 2024:
- Soft drinks increased from 12.5% in 2024 to 31.4% in 2025, an increase of 18.9 percentage points.
- Alcoholic beverages decreased from 87.5% to 68.6%, a decline of 18.9 percentage points.
- Spirits saw the most significant drop, falling by 19.2% between 2024 and 2025, while beer and lager decreased by 3.7%.
BMA House attributes this transformation to a greater emphasis on inclusive hospitality and the rising popularity of flavorful alcohol-free options. The establishment has introduced alcohol-free bars to provide non-drinkers and guests moderating their alcohol intake with appealing choices, rather than simply offering standard sugary soft drinks.
In conjunction with the alcohol-free bars, BMA House has also expanded its selection of adult soft drinks from suppliers focused on sustainability, providing guests with a diverse range that complements the event atmosphere.
“Guests are expressing a desire to feel included in every aspect of the experience, even when they aren’t drinking alcohol,” stated Hannah Robinson. “When we look at 2025 versus 2024, the shift is undeniable. Soft drinks have gained a much larger share of guest choices. By introducing alcohol-free bars and broadening our selection of premium soft drinks, we’re facilitating moderation without compromising the experience.”
This same philosophy extends to food selections. Guests increasingly demand more nutritious options and clearer information regarding the sourcing of food, including local sourcing, food miles, and carbon impact. BMA House is continually working with its catering team and supply chain to assist event organizers in providing hospitality that aligns with these values.
Key Takeaways
- Alcohol-free choices are on the rise, with soft drink sales climbing significantly.
- Guests are prioritizing health and moderation in their beverage preferences.
- BMA House has introduced alcohol-free bars to cater to non-drinkers.
- Expanding the range of premium soft drinks has enhanced guest choices.
- Transparency in food sourcing is becoming increasingly important to guests.
FAQ
What is BMA House doing to promote alcohol-free options?
BMA House has introduced alcohol-free bars and expanded its selection of premium soft drinks to cater to guests seeking non-alcoholic alternatives.
Why is there a shift toward alcohol-free drinks?
Guests are increasingly prioritizing health and moderation, leading to higher demand for alcohol-free options.
How is BMA House addressing food sourcing concerns?
BMA House collaborates with its catering team and supply chain to provide clearer information about food sourcing, focusing on local ingredients and carbon impact.
What percentage of drinks sold in 2025 were soft drinks?
Soft drinks accounted for almost a third of all drinks sold in 2025, reflecting a significant increase from previous years.
In conclusion, BMA House’s commitment to inclusivity and health-conscious choices has led to transformative changes in both beverage and food offerings. By focusing on alcohol-free options and transparency in sourcing, the venue is responding to evolving guest preferences effectively.
