As Passover approaches, many in the Jewish community are seeking ways to keep their celebrations affordable. A Boca Raton local is spearheading a group purchase of shmura matzo for the Jewish community in South Florida.
Bulk Shmura Matzo Purchase
For the second year running, Ben Feferman is coordinating orders for shmura matzo—a handmade, round flatbread—imported from Israel at a price of $28 per pound. Ben highlights that this rate represents a significant 35% discount compared to local grocery stores.
“Facing the sharp rise in prices for hand-made shmura matzo, we have united as a community to address this concern,” Feferman and three colleagues stated on their online ordering form. “The price we offer is the same as our cost, with no mark-up whatsoever!”
The Importance of Matzo During Passover
During Passover, which this year spans from April 1 to April 9, Jews are obligated to consume matzo to commemorate their rapid departure from Egypt, as documented in the biblical Book of Exodus. In observance of the holiday, they forgo bread that has risen, heavily relying on unleavened bread for their meals.
What Sets Shmura Matzo Apart?
Unlike most commercially made matzo in the United States, shmura matzos are crafted by observant Jews using well water for the dough. The dough is formed into circles and baked in traditional coal ovens. This entire process must be completed in under 18 minutes to ensure the dough does not rise, which would render it non-kosher for Passover.
In South Florida, the price of a pound of shmura matzo at kosher supermarkets can range from $30 to $60. In contrast, standard factory-produced Passover matzo is usually priced between $4 and $6 per box.
About Ben Feferman
Ben Feferman, a father of four originally from Toronto, relocated to Boca Raton in 2021. A member of Boca Raton Synagogue West, an Orthodox congregation, he works as the marketing director for Kosher 4 Less, a nonprofit organization that provides discounted kosher food. However, he emphasizes that this matzo initiative is a personal project aimed at supporting his community.
A Taste of Tradition
Feferman sources the matzo from Beit Shemesh, Israel, where it is baked in the traditional manner using olive-wood-burning ovens, imparting a distinctive flavor that enhances its appeal.
Participation and Ordering Information
Last year, around 110 individuals participated in this initiative, and Feferman anticipates that over 150 people will join in this year. Distribution will occur at a residence in Boca Raton.
The minimum order is set at 2 pounds, with an upper limit of 8 pounds. There is also an option to donate a box to those in need, which can be indicated on the order form. The deadline for orders is Tuesday, March 10.
For more information and to place your order, please visit tinyurl.com/matza2026.
