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3 min readIf you walk into The Vitamin Shoppe in search of a protein bar or a women’s multivitamin, you’ll be greeted with more options than you can count. How do you decide which are the right choices for your needs? To help customers navigate a crowded marketplace, The Vitamin Shoppe has debuted “The Suppies,” its first annual supplement awards that establish a new benchmark for recognizing excellence in the industry. It spotlights trusted brands and products that are not only trending, but also innovating and delivering results.
As an official media partner, Women’s Health played a key role in The Suppies, with editors judging and selecting winners across popular categories. Additional winners were selected by The Vitamin Shoppe’s buyers, plus more than 1,000 retail associates from stores across the country. Noteworthy players, including our editors, brand founders and CEOS, and top creators like Lean Beef Patty, came together to celebrate the honorees recently in New York City.
Clean Simple Eats Founders Erika and JJ Peterson
Below, learn more about seven winning products to consider adding to your supplement stack:
Best Viral Product
It’s not often (maybe never?) that a protein powder goes viral, but Clean Simple Eats has done it with its Pink Burst Clear Protein. Enthusiasts on social media have offered breathless reviews, comparing the taste to taffy candy, and our editors agree: “This translucent, fruity-flavored drink is pure wizardry.”
Best Protein Bar
David bars have 28 grams of protein each, but only 150 calories and zero grams of sugar. Another bonus: dreamy flavors that aren’t overly sweet. The peanut butter chocolate chunk is a true standout according to our editors, who say, “David has truly reset the bar.”
Best Wellness Essential
Even with a healthy diet, nutritional gaps can happen, and they can affect everything from immune function to energy levels to mood regulation. Addressing this is what nabbed this collection of multivitamins an honor. “They contain all the nutrients you need to close nutrition gaps, with each formula tailored to who you are—and where you are—in life,” say the Women’s Health editors.
Best for Healthspan
The concept of healthspan focuses on quality of life optimized by habits like nutrition, solid sleep, and regular exercise. Omega-3 fatty acids can be a key part of that effort, since they’ve been linked to heart, brain, and immune health. Nordic Naturals won the Suppie this year for its Ultimate Omega line, available in liquid, soft gels, and gummies. “They’re powerfully popular for good reason,” the Women’s Health editors note. “They’re made from 100 percent fish, deliver a strong dose of omega-3s, and finish with a bright lemon taste.”
Lean Beef Patty
Best Brand Ambassador
In addition to highlighting specific products and brands, The Suppies also recognized the work of the industry’s most dynamic brand ambassadors. Lean Beef Patty, as the influencer is known online, shares workouts, fitness tips, and her favorite pre-workout products—like Patty’s Iced Tea, her collab with Gorilla Mind—with her over eight million followers. “She’s mobility-minded, motivational to her rock-solid six-pack core, and brings the funny every time,” say the Women’s Health editors.
Most Chill
Feeling frazzled doesn’t have to be the new normal. Magnesium and L-theanine have each been shown to soothe the nervous system. This supplement contains both, including three forms of magnesium—bisglycinate, malate, and taurinate—for higher bioavailability. “The one-two combo of magnesium and L-theanine eases stress and help you sleep,” say the Women’s Health editors.
Health Enthusiasts’ Choice
This award, voted on by The Vitamin Shoppe retail associates, who are known as Health Enthusiasts, spotlights products they believe had the greatest impact on customers in 2025. In the wellness category, MaryRuth’s Liquid Morning Multivitamin stood out for its tasty flavor, ease of use, and vitamin blend that supports immune function and energy metabolism.
Elizabeth Millard is a freelance writer focusing on health, wellness, fitness, and food.
