Categories Beauty

Trends Round-Up: NMN, Energy Pouches, and Beauty from Within

  • 2026年2月17日
  • Estimated read time 3 min read
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Innovative Paths to Wellness: The Growth of Beauty-From-Within Supplements

Asian woman taking supplements
Asian woman taking supplements (whitebalance.space/Getty Images)

In recent years, the beauty and wellness industries have seen an inspiring shift toward products that promise to enhance our well-being from the inside out. With innovative supplements emerging that combine beauty and health, many consumers are finding new and exciting ways to incorporate these products into their daily routines.

According to Nick Stene, a senior global insight manager at Euromonitor, the focus on health claims associated with beauty supplements has increased significantly. Notably, ingredients targeting oxidative stress have gained traction globally, with formats like pills and shots particularly popular in regions such as Japan and South Korea.

Colorful woman's mouth with supplements on the tongue
The nutricosmetics segment is forecast to grow from $7.78 billion in 2025 to over $13 billion by 2032. (Jun/Jin / Getty Images)

This evolution extends beyond mere aesthetics. The latest products emphasize scientific validation, activating cellular repair mechanisms, and promoting overall wellness rather than solely focusing on external appearance. Widely recognized ingredients such as collagen, hyaluronic acid, biotin, ceramides, vitamin C, and astaxanthin dominate these new formulations. Furthermore, there is emerging interest in longevity-boosting components like nicotinamide riboside, resveratrol, quercetin, and probiotics, which aim to fortify our internal framework.

Nootropic pouches are gaining popularity among consumers, including at the gym
Performance pouches are gaining popularity among consumers, including at the gym (Nestea06/Getty Images)

Another emerging trend is the rise of mouth pouches, which have quickly become a popular delivery method for nootropic supplements. These products offer a functional way for consumers, especially active individuals, to enhance their performance without nicotine. For instance, the brand Ultra has gained notable traction since its launch, reportedly selling a million cans within just six months.

Consumer data on wellness priorities
Recent consumer data reveals key wellness priorities, with mental health and sleep taking center stage. (Lambert And Young/Getty Images)

Consumer focus is increasingly turning towards mental health and quality sleep, revealing a growing demand for supplements that offer support in these areas, based on insights garnered from a recent survey of 3,000 individuals across the UK, US, and China. In addition to mental wellness, other priorities include energy, gut health, hormonal balance, and overall fitness.

Nicotinamide mononucleotide supplement for anti-aging
Nicotinamide mononucleotide (NMN), a key supplement in the beauty-from-within trend. (Mizina/Getty Images)