Eight out of ten Swedes regularly enjoy coffee, with filter coffee remaining the clear leader in preference. Furthermore, many consumers still view coffee as a great deal. These insights come from the third installment of the Löfbergs Coffee Report, which provides an in-depth analysis of coffee consumption trends in Sweden.
“Swedes are profoundly dedicated to their coffee rituals. The consistently high levels of coffee consumption underscore the deep-rooted coffee culture in Sweden,” comments Anders Thorén, Head of Corporate Communications at Löfbergs.
<h2>Filter Coffee Still the Clear Favourite</h2>
<p>Filter coffee continues to dominate the Swedish coffee scene, with 70% of respondents indicating it as their most frequently consumed type. Moreover, 85% of coffee drinkers reported having filter coffee in the past month, significantly outpacing instant coffee, which ranks second at 25%.</p>
<p>When asked about the preferred time for coffee consumption, 68% of participants identified the morning as the most important time, followed by 18% who chose late morning and 6% who favored the afternoon.</p>
<p>"For many Swedes, filter coffee is a staple of their morning routine. Previous findings indicate that 55% enjoy their first cup before 8 a.m., showcasing how coffee plays a vital role in waking up the nation," states Anders Thorén.</p>
<h2>Coffee Retains Its Perceived Value</h2>
<p>Despite the price of coffee rising over the last year, the majority of coffee lovers still believe they are getting good value for their purchase. In fact, 61% consider today’s retail price to be low or a good deal, and 79% continue to drink the same amount of coffee or even more.</p>
<p>"Swedish consumers clearly hold coffee in high regard. The survey highlights that coffee is the beverage people are most willing to spend on compared to juice, milk, soft drinks, and energy drinks," explains Anders Thorén.</p>
<h2>About Löfbergs</h2>
<p>Established in 1906 and still a family-owned entity, Löfbergs stands as one of the largest coffee roasters in the Nordics. Based in Karlstad, Sweden, the company is renowned for its dedication to flavor, sustainability, and coffee expertise. Having begun exporting coffee in 1993, roughly half of Löfbergs' sales now come from international markets, including numerous countries across Northern Europe such as Norway, Denmark, Finland, Estonia, Latvia, Lithuania, Poland, and the United Kingdom.</p>
<h2>For questions about the report or to learn more about coffee consumption in Sweden, please contact:<br/></h2>
<p>Anders Thorén, Head of Corporate Communications, +46 703 55 64 22, anders.thoren@lofbergs.se</p>
<p>***</p>
<h2>From the Löfbergs Coffee Report 2026</h2>
<h3>Top 5 – What type of coffee have you consumed in the past month?</h3>
<p>1. Filter coffee: 85%</p>
<p>2. Instant coffee: 25%</p>
<p>3. Cappuccino: 21%</p>
<p>4. Espresso: 19%</p>
<p>5. Latte: 19%</p>
<h3>Top 5 – What types of coffee do you drink regularly?</h3>
<p>1. Brewed coffee: 70%</p>
<p>2. Instant coffee: 7%</p>
<p>3. Espresso: 4%</p>
<p>4. French press: 3%</p>
<p>5. Capsule: 3%</p>
<h3>Top 5 – Which coffee moment is most important to you?</h3>
<p>1. Morning: 68%</p>
<p>2. Late morning: 18%</p>
<p>3. Afternoon: 6%</p>
<p>4. Lunch: 4%</p>
<p>5. Evening: 1%</p>
<h3>Top 5 - What beverage are you willing to pay most at retail?</h3>
<p>1. Coffee: 36%</p>
<p>2. Juice: 17%</p>
<p>3. Milk: 11%</p>
<p>4. Energy drinks: 11%</p>
<p>5. Soft drinks: 6%</p>
<h3>What is your opinion of the current price level (approx. SEK 1.50 per cup at retail)?</h3>
<p>Low: 9%</p>
<p>Good value: 52%</p>
<p>High: 39%</p>
<p>The survey was conducted by Kantar Media, with a total of 3,970 respondents aged 18 to 79 interviewed.</p>
<h2>Key Takeaways</h2>
<ul>
<li>80% of Swedes regularly drink coffee.</li>
<li>70% identify filter coffee as their primary choice.</li>
<li>Morning remains the most popular time for coffee consumption.</li>
<li>61% perceive coffee prices as low or a good value.</li>
<li>79% continue to drink the same amount of coffee or more.</li>
</ul>
<h2>FAQ</h2>
<h3>How often do Swedes consume coffee?</h3>
<p>Approximately 80% of Swedes drink coffee regularly.</p>
<h3>What type of coffee do Swedes prefer?</h3>
<p>Filter coffee is the preferred type, with 70% consuming it most frequently.</p>
<h3>What time of day do Swedes typically drink coffee?</h3>
<p>The majority prefer drinking coffee in the morning, with 68% indicating this time as most important.</p>
<h3>How do Swedish consumers view coffee prices?</h3>
<p>A significant majority, 61%, believe that current coffee prices offer good value.</p>
